AMV Outdoor
Midland, TX · Outdoor Living Contractor
Starting Situation
Referral-dependent outdoor living contractor in Midland, Texas, doing roughly $600K in annual revenue.
The Problem
Nearly all revenue came from referrals. Demand was unpredictable, the owner was doing the selling, and the company kept losing larger outdoor builds to competitors.
Before
$600K
Annual Revenue
All Referrals
Lead Source
After
$1.3M
Annual Revenue
Jobs on Demand
Lead Source
+117% Revenue Growth
$150K+ Closed
from $7K spent on ads
What HomeOps Implemented
- Demand generation to create a predictable flow of qualified outdoor living opportunities
- Lead handling and follow-up so high-value projects were answered and booked quickly
- Sales positioning to attract $30k+ outdoor builds instead of competing on price
"The audit alone showed us exactly why we were losing the $30k+ outdoor builds. We made the changes and booked two in our first week."
Key Takeaway
Turning a referral-dependent business into a lead-generation machine required building the demand and lead-handling system — not just spending more on ads.
